Influential Dutch blogger


Buitenlandse mailtjes met interessante voorstellen, je moet er altijd mee uitkijken. Van zijn vriend prins Oelabbie heeft meneer al een poosje niks meer gehoord. Die storting laat vast niet lang meer op zich wachten. Het in het Engels opgestelde mailtje uit Spanje las hij dus met enige skepsis. … all expenses paid… discussion… Barcelona… branding… no endorsement… veggies… Dat klonk eigenlijk best legitiem. Google leerde dat het bedrijf bestond en inderdaad deed wat het mailtje beschreef.

Maar wacht even.

VEGGIES?

Meneer? De worstdraaier wordt gevraagd om zijn mening over groentetrends?!

Hoewel de combinatie  ‘all expenses paid’ en ‘Barcelona’ hem vanzelfsprekend aantrekkelijk in de oren klonk besloot meneer toch maar te vragen of ze daar in Spanje wel zeker wisten wie ze voor zich hadden. Hij die in zijn aankomende boek paprika alleen gemalen en gerookt gebruikt, venkel alleen in zaadvorm kent en de tomaat louter in vloeibare toestand op zijn curryworst spuit. Maar jawel hoor. Meneer Wateetons, influential Dutch blogger, met zijn wildplukwijzer en zijn experimentjes. Met zijn 1000+ followers en zijn stalen kaaklijn. Met zijn ‘ah shits’, 19 cm worst en stokjes van drop. Zijn mening wilden ze horen.

Nou, vooruit dan maar.

En dus discussieerde meneer maandag in Barcelona in een zaaltje boven La Boqueria met bloggers uit Spanje, Israel, Italië, Engeland, Frankrijk en Duitsland voor zes toeschouwers van een heel groot Amerikaans bedrijf over groentes. Met een volledig camerateam in zijn gezicht. Wat wil de consument, welke groentetrends signaleren wij, hoe krijgen we meer mensen (en kinderen) aan de groente, wat kun je allemaal met een wortel, hoe market je groenten als snack, tussendoortje en voor het ontbijt, ditdatzuszo. Meneer was, zoals verwacht, een beetje een vreemde eend (ha) in de bijt (hap). Maar dat was juist wel weer leuk. Een beetje schoppen tegen de vers-puur-eerlijk gemeenplaatsen. (Alles in de frituur!) En men zei ‘aha’ en knikte en schreef.

Leuk, interessant en trés Mad Men. Al was het maar omdat de minibar in het hotel gratis was.

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